Tumblr will migrate all of it’s half a billion blogs to WordPress on the backend

We’re not talking about changing Tumblr. We’re not turning Tumblr into WordPress.

This won’t be easy. Tumblr hosts over half a billion blogs. We’re talking about one of the largest technical migrations in internet history. Some people think it’s impossible. But we say, “challenge accepted.”

Nilay Patel on Threads: “And I thought our WordPress migration was complicated”, speaking of The Verge’s recent migration.

Shipping Tumblr and WordPress | OpenGraph Preview Image
automattic.com

Shipping Tumblr and WordPress

Since Automattic acquired Tumblr we’ve made it more efficient, grown its revenue, and worked to improve the platform. But there’s one part of the plan that we haven’t yet started, which is to run T…

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3 reactions

  1. @eay are they drunk?

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  2. @BlackChester Yep. Looks like they don’t even have the people to do it: ma.tt/2024/08/people-wanted/

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Hi, I’m Stefan! This is a mostly German-language blog, with some posts written entirely or partly in English.

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