{ "version": "https://jsonfeed.org/version/1", "title": "eay.cc", "description": "Weblog von Stefan Grund", "home_page_url": "https://eay.cc", "feed_url": "https://eay.cc/2026/50-years-of-thinking-different/feed/json", "icon": "https://eay.cc/apple-touch-icon.png", "favicon": "https://eay.cc/favicon.ico", "author": { "name": "Stefan Grund", "url": "https://stefangrund.de/", "avatar": "https://stefangrund.de/avatar.jpg" }, "items": [ { "id": "41516", "_type": "link", "url": "https://eay.cc/2026/50-years-of-thinking-different/", "title": "50 Years of Thinking Different", "content_html": "

Link \u2192

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Fifty years ago in a small garage, a big idea was born. Apple was founded on the simple notion that technology should be personal, and that belief \u2013 radical at the time \u2013 changed everything.

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„Letter from Tim“ zum bevorstehenden 50 j\u00e4hrigen von Apple am 1. April. Sch\u00f6ne Referenz, aber ansonsten so austauschbar wie Cook selbst (womit ich aber nur sein Auftreten meine, denn tats\u00e4chlich ist er sicherlich unverzichtbar f\u00fcr den Siegeszug von Apple gewesen).

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Und falls ihr euch das auch gefragt habt: die hier aufgegriffene, ikonische Think Different-Kampagne ist erst von 1997 und damit nur 29 Jahre alt.

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—

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Update, 16.03.: John Gruber schl\u00e4gt in eine ganz \u00e4hnliche Kerbe und be­schreibt den Brief als „so Cook-ian [\u2026] that it\u2019s so utterly anodyne“. Und weiter:

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25 years from now, when Apple is celebrating its 75th, that future CEO won\u2019t be quoting from any of the ad campaigns Apple ran while Cook was CEO, because there are no lines worth remembering from them.

\n\"\"", "date_published": "2026-03-12T19:46:03+00:00", "date_modified": "2026-03-16T21:49:35+00:00", "author": { "name": "Stefan" }, "tags": [ "apple", "mac", "tim cook" ], "_short_url": "https://eay.li/405", "_syndication": [ "https://bsky.app/profile/eay.social/post/3mgvbymaqos2c", "https://eay.social/@eay/116218182140081689" ], "external_url": "https://www.apple.com/50-years-of-thinking-different/" } ] }