{
    "version": "https://jsonfeed.org/version/1",
    "title": "eay.cc",
    "description": "Weblog von Stefan Grund",
    "home_page_url": "https://eay.cc",
    "feed_url": "https://eay.cc/2022/tumblr-ad-free-browsing/feed/json",
    "icon": "https://eay.cc/apple-touch-icon.png",
    "favicon": "https://eay.cc/favicon.ico",
    "author": {
        "name": "Stefan Grund",
        "url": "https://stefangrund.de/",
        "avatar": "https://stefangrund.de/avatar.jpg"
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            "id": "37851",
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            "url": "https://eay.cc/2022/tumblr-ad-free-browsing/",
            "title": "Tumblr Ad-Free Browsing",
            "content_html": "<p><a href=\"https://staff.tumblr.com/post/677081734921224192/this-is-100-new-and-100-tumblr-with-0-ads\" title=\"Tumblr Ad-Free Browsing\">Link \u2192</a></p><p>Tumblr f\u00fchrt einen Paid-Tier ein, der f\u00fcr 5 Dollar/Monat oder 40 Dollar/Jahr die Werbung auf der Plattform ausschaltet. Fairer Preis. W\u00fcrde ich Tumblr <a href=\"https://eay.cc/2013/the-best-tumblelog-in-the-universe/\">noch</a> nutzen, w\u00fcrde ich das auf jeden Fall abschlie\u00dfen. Twitter sollte sich hieran ein Beispiel nehmen und das eigene, bisher recht witzlose <a href=\"https://help.twitter.com/de/using-twitter/twitter-blue\">Twitter Blue</a> durch Werbefreiheit aufwerten (und dann hierzulande verf\u00fcgbar machen und 5 Euro/Monat an mir verdienen).</p>\n<p><strong>Kurze Tumblr-Business-Historie:</strong></p>\n<ul>\n<li>Im Dezember 2012 hat Tumblr erstmals mit <a href=\"https://eay.cc/2012/tumblr-mit-animierter-gif-werbung/\">Werbung in damals noch innovatives GIF-Form experimentiert</a>.</li>\n<li>Im Januar 2013 beschrien die Analysten dann immer mehr, dass es eine <a href=\"https://eay.cc/2013/forbes-feature-uber-david-karp-und-tumblrs-bald-erforderliche-monetarisierung/\">Monetarisierung der Plattform</a> br\u00e4uchte, bevor dann im Mai Webdino Yahoo <a href=\"https://eay.cc/2013/its-official-yahoo-kauft-tumblr-fur-11-milliarden-dollar/\">f\u00fcr 1,1 Milliarden zuschlug</a> \u2013 ohne eben diese.</li>\n<li>Nachdem Yahoo dann das gemacht hat, was es so mit innovativen Webservices machte (n\u00e4mlich nichts) und zwischenzeitlich selbst auf- und weiterverkauft wurde, wurde Tumblr dann im August 2019 <a href=\"https://eay.cc/2019/automattic-uebernimmt-tumblr/\">an Automattic, die Firma hinter WordPress, verkauft</a>.</li>\n</ul>\n<p>Lessons Learned bei der Geschichte: Eher sp\u00e4ter als fr\u00fcher f\u00fchren Social-Media-Plattformen neben Werbung einen Paid-Tier ein, der die Nutzung ohne Werbung erm\u00f6glicht.<a href=\"https://eay.cc/2022/tumblr-ad-free-browsing/#footnote_0_37851\" id=\"identifier_0_37851\" class=\"footnote-link footnote-identifier-link\" title=\"Und wenn ihr f&uuml;r die Werbefreiheit nur eines Dienstes zahlen solltet, dann ist das definitiv YouTube. 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decoding=\"async\" src=\"https://eay.cc/wordpress/count.php?url=https%3A%2F%2Feay.cc%2F2022%2Ftumblr-ad-free-browsing%2F\" style=\"border:0;\" width=\"1\" height=\"1\" alt=\"\" /><ol class=\"footnotes\"><li id=\"footnote_0_37851\" class=\"footnote\">Und wenn ihr f\u00fcr die Werbefreiheit nur eines Dienstes zahlen solltet, dann ist das definitiv YouTube. So viel besser ohne Werbung!</li></ol>",
            "date_published": "2022-02-27T20:13:13+00:00",
            "date_modified": "2022-02-27T20:14:30+00:00",
            "author": {
                "name": "Stefan"
            },
            "tags": [
                "monetarisierung",
                "social media",
                "tumblr",
                "twitter",
                "werbung"
            ],
            "_short_url": "https://eay.li/3ha",
            "external_url": "https://staff.tumblr.com/post/677081734921224192/this-is-100-new-and-100-tumblr-with-0-ads"
        }
    ]
}