---
title: "Amazon’s new app icon isn’t just a logo in a white box"
id: "37056"
slug: "amazons-new-app-icon-isnt-just-a-logo-in-a-white-box"
permalink: "https://eay.cc/2021/amazons-new-app-icon-isnt-just-a-logo-in-a-white-box/"
published_at: "2021-01-26T23:38:33+00:00"
author: "Stefan Grund"
type: "post"
format: "link"
tags:
  - "amazon"
  - "apps"
  - "design"
external_url: "https://www.theverge.com/2021/1/25/22249675/amazon-new-ios-app-logo-color"
short_url: "https://eay.li/12o"
---

# Amazon’s new app icon isn’t just a logo in a white box

[Link →](https://www.theverge.com/2021/1/25/22249675/amazon-new-ios-app-logo-color)

> It’s Bezos’ smile as he rakes in another billion.

![](https://eay.cc/uploads/2021/amazon-app-icon.png)

**Update, 02.03.:** Amazon hat das blaue Etikett im Icon [nochmal angepasst](https://www.theverge.com/tldr/2021/3/1/22307870/amazon-new-app-icon-mustache-shave-change-design-update), nachdem es Hitler­bärtchen­vergleiche gab. Ich sah das nicht, aber die neue Fassung sieht in der Tat besser aus.