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    "title": "eay.cc",
    "description": "Weblog von Stefan Grund",
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    "author": {
        "name": "Stefan Grund",
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            "url": "https://eay.cc/2019/automattic-uebernimmt-tumblr/",
            "title": "Automattic \u00fcbernimmt Tumblr",
            "content_html": "<p><a href=\"https://www.theverge.com/2019/8/12/20802639/tumblr-verizon-sold-wordpress-blogging-yahoo-adult-content\" title=\"Automattic \u00fcbernimmt Tumblr\">Link \u2192</a></p><p>Der Chronik der gescheiterten Social-Web-Akquisitionen durch Yahoo wurde in dieser Woche ein weiteres Kapitel hinzugef\u00fcgt: Tumblr, die Blogging-Plattform, deren Single-Serving-Blogs wir <a href=\"https://eay.cc/tag/your-favorite-tumblr-for-the-next-5-minutes/\">hier seit Jahren abfeiern</a> und die Yahoo <a href=\"https://eay.cc/2013/its-official-yahoo-kauft-tumblr-fur-11-milliarden-dollar/\">2013 f\u00fcr 1,1 Milliarden Dollar \u00fcbernommen</a> hat, wechselt den Besitzer \u2013 f\u00fcr weniger 3 Millionen Dollar (!). Neuer Besitzer ist Automattic, die Firma hinter WordPress. Automattic-Matt hat sich derweil <a href=\"https://ma.tt/2019/08/tumblr-the-day-after/\">in einem Blogpost</a> und <a href=\"https://www.theverge.com/2019/8/14/20804894/tumblr-acquisition-matt-mullenweg-ceo-automattic-wordpress-verizon-changes-vergecast\">einem Interview</a> ausf\u00fchrlich zu den Beweggr\u00fcnden ge\u00e4u\u00dfert.</p>\n<p><a href=\"https://staff.tumblr.com/\">Bei Tumblr selbst </a> ist man verst\u00e4ndlicherweise &#8222;[excited to join] a team that has a similar mission&#8220;. Tumblr-Founder <a href=\"https://www.davidslog.com/186979222210/just-wanted-to-add-my-congratulations-and-thank\">David Karp</a> freut sich, ebenso der ehemalige CTO und erste Tumblr-Entwickler <a href=\"https://twitter.com/marcoarment/status/1161015149563645953\">Marco Arment</a>.</p>\n<p>Tumblr reiht sich damit in Riege der teuer von Yahoo erstandenen und sp\u00e4ter billig verkauften Services ein, wie <a href=\"https://eay.cc/2017/pinboard-uebernimmt-delicious/\">del.icio.us</a>, <a href=\"https://eay.cc/2018/smugmug-kauft-flickr/\">flickr</a> und <a href=\"https://waxy.org/2014/05/the_return_of_upcomingorg/\">Upcoming</a> ein, die im Web 2.0 einst wegweisend waren und dann von Yahoo bzw. sp\u00e4ter Verizon gekonnt an die Wand gefahren wurden.<span hidden class=\"__iawmlf-post-loop-links\" 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