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            "title": "Aus Citro\u00ebn wird Zitr\u00f6n",
            "content_html": "<blockquote><p>Begleite in dieser kurzen Doku den Citro\u00ebn-H\u00e4ndler Michael. Und erlebe, wie unsere Frohnatur erstmal sein Lachen wiederfinden musste. Unser neuer Name kam eben nicht bei jedem gut an \u2013 zumindest nicht sofort.</p>\n</blockquote>\n<iframe width=\"520\" height=\"293\" src=\"https://www.youtube-nocookie.com/embed/2rA-BSuog7o\" frameborder=\"0\" allowfullscreen></iframe><br/>(<a href=\"https://www.youtube.com/watch?v=2rA-BSuog7o\">YouTube Direktlink</a>)\n<p>Als ich klein war, hat mein Vater bei Citro\u00ebn gearbeitet. Die zutiefst deutsche und vor allem zutiefst k\u00f6lsche Aussprache als &#8222;Zitr\u00f6n&#8220; ist mir daher seit Kindertagen mehr als gel\u00e4ufig. Nur konsequent, dass der franz\u00f6sische Automobilhersteller nun zum 100. Firmenjubil\u00e4um endlich seine deutschen Kunden adelt und hierzulande konsequenterweise zu Zitr\u00f6n wird.</p>\n<p>Zumindest wenn es nach der D\u00fcsseldorfer Werbeagentur <a href=\"https://de.havas.com/\">Havas</a> geht, die sich f\u00fcr Citro\u00ebn den Online-Marketing-Gag und die hervorragende, Stromberg-eske Minidoku ausgedacht haben. &#8222;Nach einiger Zeit werde man zum bew\u00e4hrten Namen zur\u00fcckkehren&#8220;, <a href=\"https://www.welt.de/wirtschaft/article197265379/Warum-der-Autohersteller-Citroen-jetzt-Zitroen-heisst.html\">wei\u00df die Welt</a>. 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            "date_published": "2019-07-22T22:21:47+00:00",
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