{
    "version": "https://jsonfeed.org/version/1",
    "title": "eay.cc",
    "description": "Weblog von Stefan Grund",
    "home_page_url": "https://eay.cc",
    "feed_url": "https://eay.cc/2012/tumblr-mit-animierter-gif-werbung/feed/json/",
    "icon": "https://eay.cc/apple-touch-icon.png",
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    "author": {
        "name": "Stefan Grund",
        "url": "https://stefangrund.de/",
        "avatar": "https://stefangrund.de/avatar.jpg"
    },
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            "id": "20645",
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            "url": "https://eay.cc/2012/tumblr-mit-animierter-gif-werbung/",
            "title": "Tumblr mit animierter .gif-Werbung",
            "content_html": "<p>Das hier ist interessant: <a href=\"http://techcrunch.com/2012/08/31/animated-gifs-as-ads-tumblr-experiments-with-advertising-format/\">TechCrunch berichtet</a>, dass Tumblr mit Werbung in Form von animierten .gifs experimentiert. Die .gifs der Kunden werden den Nutzern \u00fcber den <a href=\"http://d.pr/i/wZqI\">Tumblr Radar (rechts im Dashboard)</a> angezeigt, in dem ansonsten interessante und sehenswerte Postings zirkulieren. Tumblrs Produktchefin <a href=\"http://strle.tumblr.com/\">Danielle Strle</a> verriet TechCrunch au\u00dferdem, dass obwohl im Radar auch Text-, Foto- und Video-Werbung m\u00f6glich sei, sie den Unternehmen gezielt zu animierten .gifs raten w\u00fcrden. Zu den ersten Kunden geh\u00f6rten u.a. bereits  <a href=\"http://coca-cola.tumblr.com/post/29069347658/lets-take-this-poolside\">Coca Cola</a>, <a target=\"_blank\" href=\"http://americanapparel.tumblr.com/post/26014572697/theyre-just-here-for-the-summer-introducing\">American Apparel</a>, <a target=\"_blank\" href=\"http://mtv.tumblr.com/post/26049426441/tonight-is-gonna-be-awkward-season-2-premieres-at\">MTV</a> und <a target=\"_blank\" href=\"http://adidasfootball.tumblr.com/post/26485452927\">Adidas</a>. Falls einer dieser Global Player mal das <a href=\"//eay.cc/tag/gif-der-woche/\">.gif der Woche</a> sponsern m\u00f6chte, kann er mich jedenfalls gerne kontaktieren. 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            "date_published": "2012-09-02T13:26:53+00:00",
            "date_modified": "2013-07-14T12:05:55+00:00",
            "author": {
                "name": "Stefan"
            },
            "tags": [
                "gifs",
                "netzkultur",
                "tumblr",
                "werbung"
            ],
            "_short_url": "https://eay.li/1lp"
        }
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}